📋Marketing
Our marketing efforts form a core part of our go-to-market strategy. We have identified the key stakeholders of the Web3 gaming ecosystem and developed custom tactics to bring each into our ecosystem.
Target Audiences
The Web3 gaming ecosystem has a number of key stakeholders. Our goal is to provide value to each of them in order to expand the ecosystem as a whole.
Web3 Game Guilds
Web3 game guilds have exploded in number over the past year and should continue to grow as the play-to-earn Web3 gaming model matures. We estimate that there are thousands of Web3 game guilds already operating, with more added each day. Our messaging to these guilds will centre around the advantages of our “game guild as a service” and the potential for future investment.
Traditional Game Guilds
Traditional game guilds are those that exist outside the Web3 gaming There are thousands of these guilds in existence. In targeting these guilds, we will highlight both the benefits of Web3 gaming and the ease in which they can make the transition.
Gamers
There are more than 3 billion gamers worldwide, 1.5 billion in Asia alone. We plan to target two types of gamers: those already participating in Web3 gaming and those outside of the space. For those already in Web3 gaming, we want to promote the number of titles and guilds already on our platform. For those outside Web3 gaming, we want to take the same approach as we do for traditional game guilds: benefits of Web3 gaming and ease of transition.
Investors
As Web3 gaming grows, so too do the number of investors looking to profit from this growth. The current level of investment stands at around $3.7 billion in 2022, primarily a result of investments in Web3 game studios. By targeting investors with data-driven insights, we hope to rapidly increase the level of investment, especially at the grassroots level.
Web3 Studios
Along with game guilds, Web3 game studios are central to the growth of the space. Currently, there are an estimated 1,400 blockchain games developed by hundreds of studios operating across a number of different blockchain networks. We plan to promote the benefits of integrating with our platform, with a specific focus on access to an ever-expanding stable of gamers.
Traditional Game Studios
Traditional game studios have expressed interest in getting into Web3 gaming, but lack the knowledge and infrastructure to make it happen. Given the popularity of traditional game titles, we see it as critical to have them in the Web3 gaming ecosystem. Through our bridge, we will work with traditional game studios to find the best path into Web3 gaming.
Tactics
In order to reach each of our target audiences, we will employ the following marketing tactics:
Joint Ventures
We believe partnerships are a key tool for community building and expansion. In a short period of time, we have already successfully signed JV agreements in the Korean, Kenyan and Cambodian markets. Similar agreements in Indonesia, Dubai, Saudi Arabia, Philippines, Thailand, and Taiwan are currently in the pipeline as we continually look to expand into new geographies.
The goal is simple: to ensure a seamless onboarding experience for a country’s traditional gaming communities by localising the MetaOne platform. Over time, as the country’s Web3 gaming scene matures, new game guilds will be formed and onboarded directly to the MetaOne platform to grow alongside existing guild masters.
China
Direct
665 million
Malaysia
Direct
20 million
Indonesia
Smartfren
35 million
Thailand
Wagyu Lab, WinWin
20 million
Cambodia
Sabay
5 million
South Korea
Bitman
28.9 million
East Africa
mPesa
44 million
Taiwan
TBD
8.2 million
Middle East
TBD
65 million
eSports Partnerships
We are partnering with globally recognized eSports teams to expand our user base and enhance the gaming experience. These strategic collaborations will not only bring more gamers onboard but also contribute significantly to the enrichment of the MetaOne ecosystem, making it a hub for eSports enthusiasts around the world.
Social Media
Aside from being active on the usual social media networks such as Facebook and Twitter, we will launch a TikTok channel to provide engaging content that resonates with our audiences. We will talk about MetaOne’s revenue module, Web3 gaming insights, our focus on improving Web3 gaming and its user experience, and emphasise that MetaOne is the platform for all things Web3 gaming.
Gamer Activation Program
We will build a community of more than 400 gaming KOLs and train them to form and lead gaming guilds made up of their followers. This then provides game studios with targeting marketing and AMA opportunities to bring gamers to their titles.
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